LABC Warranty campaign makes finals of another marketing award
A LABC Warranty digital marketing campaign that analysed the changing size of Britain’s homes narrowly missed out in its bid to pick up a second accolade at the Northern Digital Awards 2019.
The campaign, headlined "Building Authority by Challenging Foundations", had already won Best Use of Content Marketing award at the Chartered Institute of Marketing’s Annual Construction Marketing Awards and was shortlisted for Best Use of PR in a Search Campaign at the UK Search Awards 2018, both held in London in November.
It faced stiff competition from seven other finalists in Northern Digital’s Best Digital Marketing Campaign – Business-to-Business category at the recent awards event in Leeds.
Devised and run by Reckless digital agency in Chester with support from LABC Warranty’s marketing team, the campaign consisted of three data-led pieces titled; "Are Britain's Houses Getting Smaller?", "Which Cities Have the Worst Standard of Living?" and "Which Cities Have the Smallest Houses."
When it ran in 2018, the LABC Warranty campaign was seen by more than eight million people, gained more than 250 links from world-leading publications including The Guardian, The Times and The Telegraph, and prompted an online petition leading to a debate on housing in the House of Commons.
In its fifth year, Northern Digital Awards recognises the best digital marketing campaigns and talent across the North, as well as rewarding websites, apps and software to reflect the online world that organisations now operate, trade and communicate in.
Richard Bramhall, Marketing Manager for LABC Warranty, said: “It was a remarkable achievement to be shortlisted for this award, which has already won and been shortlisted at separate events. I’m delighted for our team and Reckless that their outstanding work is being recognised by these prestigious awards.
“The level of PR coverage and brand awareness that Reckless was able to generate through this campaign was above and beyond what we expected.
“Their forward thinking approach supports and builds on our commitment to digital marketing and embracing innovation across our organisation.”
Since 2007 LABC Warranty has worked in partnership with Local Authority Building Control (LABC) to provide structural warranties underwritten by A-rated global insurers for homebuilders and commercial contractors.
Also founded in 2007, Reckless is an international, award-winning digital agency servicing clients across the globe from offices in Chester, London and Amsterdam.
Picture from the awards, left to right: LABC Warranty marketing consultant Olivia Catterall, Beth Milligan, Lonn Landis (both Reckless agency) and LABC Warranty marketing manager Richard Bramhall