Why promote your membership of the Consumer Code to market your homes?

With the housing industry working hard to build more homes and tackle the UK housing crisis head-on, the spotlight is increasingly turning to the levels of service builders and developers provide to purchasers or tenants of new homes.

Being a member of the Consumer Code underlines your aim to provide good service and to help customers should they need it. LABC Warranty was one of the founder members of the Code to create consistency across customer service standards. But are you promoting your membership to good effect?

Do your customers know what the Code stands for, and what your membership of it means to them?

Here is some advice on how you make your Consumer Code membership work for you.

Let customers know you are a member of the Consumer Code

There are plenty of quick and easy ways you can let your customers know about your membership and what it can mean for them:

  • Add the Consumer Code logo to your website and marketing materials. You can download it from the Consumer Code website
  • Dedicate a section on your website to illustrate how you support customers, and include customer testimonials if you have any
  • Share the Code’s explainer videos on your website or social media channels
  • Print off the Code’s consumer leaflet and include it in your sales pack
  • Publish on your website an example of your reservation agreement, outlining your terms and conditions clearly.
  • Request free Consumer Code window stickers from LABC Warranty

Other tips for making the most of your membership

  • Train your staff in the Code and keep them up to date with new information. Subscribe to the Code’s mailing list for all the latest information and marketing materials
  • Let customers know that your staff have undergone training, perhaps through social media posts or in email newsletters
  • Make sure you let your agents and conveyancers know about your Code membership, and remind them that there is Code training available for them, too
  • Check that your agents provide appropriate, clear and truthful pre-sales information, as builders or developers can be liable for mistakes made by agents

Finally, you can subscribe to the LABC Warranty blog and as founder members of the Code, we can keep you up to date with Code developments too.


Please Note: Every care was taken to ensure the information in this article was correct at the time of publication. Any written guidance provided does not replace the reader’s professional judgement and any construction project should comply with the relevant Building Regulations or applicable technical standards. However, for the most up to date LABC Warranty technical guidance please refer to your Risk Management Surveyor and the latest version of the LABC Warranty technical manual.

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